Nike英文簡介
Nike英文簡介
NIKE是全球著名的體育運(yùn)動品牌，英文原意指希臘勝利女神，下面是學(xué)習(xí)啦小編為你整理的Nike英文簡介，希望對你有用!
Nike簡介
NIKE is the world's leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.
The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.
Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nike's first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athlete's knee in its strenuous exercise when landing to reduce the impact on the knee.
June 18, 2016, "2016 BrandZ the world's most valuable brand hundred list" announced that Nike ranked 24th.
September 8, 2016, Apple hands Nike officially launched the second generation of Apple Watch second generation products.
March 15, 2017, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.
Nike發(fā)展歷程
In 1908, Lean in Massachusetts built a shoe factory, so that the local shoe technology has been further developed. Where the workers are no longer independent of doing nike shoes, shoes for each production link by a trained person responsible. Production line began to form. At first nike shoes are still made, but in order to make workers in the off-season something to do, shoe owner began to do not book the shoes. These shoes are called for sale shoes, placed in the local store window.
In 1958, the founder of the time, Phil Nate Oregon (Oregon) State University track and field team players, after graduation to return home to teach in Portland.
In 1963, Phil Knight graduated from the University of Oregon and his mentor Bill Bowerman co-founded a company called "Blue Ribbon Sport" (Blue Ribbon Sports) company, the main sporting goods. In 1964, Knight and his coach Bowerman each invested $ 500, set up a sports shoes company, named for the Blue Ribbon sporting goods company.
In 1972, NIKE company was formally established. Its predecessor is the current NIKE president Phil Knight and Bill Bowerman coach investment in the Blue Ribbon sports company.
In 2001, Nike in the development of air cushion technology and then launched a new shock force called Shox technology. The use of this technology to produce the same popular sports shoes, sales steadily rising. In addition to sports shoes, Nike's clothing is also no lack of innovation. For example: the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition. Nike other sporting goods, such as: watches, glasses, etc. are high-tech crystallization.
Nike品牌故事
80 years, Nike products from the track and field and gymnasium into the homes of ordinary people (especially teenagers). Nike must not lose the traditional sports in the traditional market situation, try to expand the attractiveness of Nike advertising, Nike must be like Levi's brand (jeans brand leader jeans inventor Li Wei Strauss established), as The composition of youth culture and the identity symbol. Nike in two completely different market operations, it faces the problem is to adapt to popular awareness and publicity sports achievements on how to get a balance and consistent, Nike began to rethink its advertising strategy.
1986, a propaganda Nike inflatable insole advertising is a real breakthrough in the advertising film Nike adopted a new idea, not blindly promote the technical performance and advantages of the usual practices, but by the representative and symbol of the famous hippie The Beatles played the famous song "Revolution", in the rebellious rhythm of the new rhythm, melody, a group of Americans wearing Nike products as drunk to carry out fitness training, ... ... this ad accurately meet the emerging fitness campaign The style of change and the trend of the times, so feel refreshing. Nike has been using the magazine as the main advertising media, to the athletes to pass the product information, but since then, television advertising to become Nike's main "spokesman", this move makes Nike ads better suited to its new product market development of.
Nike's expansion of the market is the primary breakthrough in the youth market, the market consumers have some common features: love sports, reverence heroes, Starchaser strong sense of hope, attention, thinking active, imaginative and full of dreams. For young consumers this feature, Nike have been with some famous, popular sports stars signed, such as c Luo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, A Guiluo et al. And shot a lot of imaginative advertising, such as the 2010 World Cup in South Africa's promotional film "kicked out the legend" in the May 22 Champions League final premiere.
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