電子商務英語試卷

　　非選擇題部分

　　注意事項：

　　用黑色字跡的簽字筆或鋼筆將答案寫在答題紙上，不能答在試題卷上。

　　四、單詞漢譯英(本大題共15小題，每小題1分，共15分)

　　根據(jù)給出的漢語詞義和規(guī)定的詞類寫出相應的英語單詞。每詞的第一個字母已給出。

　　41. 產(chǎn)生;發(fā)生 v. g______

　　42. 合同;契約 n. c______

　　43. 立法;法規(guī) n. l______

　　44. 行政官;行政人員 n. e______

　　45. 分配;分發(fā);分布 v. d______

　　46. 扣除;減除 v. d______

　　47. 同義詞 n. s______

　　48. 分類;歸類 v. c______

　　49. 偶然的;隨便的 adj. c______

　　50. 基本上，根本上 adv. b______

　　51. 無效果的 adj. i______

　　52. 產(chǎn)生;屈服;讓步 v. y______

　　53. 車輛;媒介 n. v______

　　54. 趨勢，傾向 n. t______

　　55. 使合乎規(guī)格，使標準化 v. s______

　　五、單詞英譯漢 (本大題共15小題，每小題1分，共15分)

　　給出下列單詞或術(shù)語的漢語意思。

　　56. URL

　　57. cataloger

　　58. data collection

　　59. information retrieval

　　60. text documents

　　61. eProcurement

　　62. buying leverage

　　63. “Return” and “New” customer paths

　　64. site traffic

　　65. purchase attempts

　　66. shipping method

　　67. interactive TV

　　68. cost-effective and efficient

　　69. maximum value

　　70. automotive industry

　　六、英譯漢 (本大題共5小題，每小題2分，共10分)

　　閱讀下面的短文，然后把劃線的句子翻譯成漢語。

　　How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

　　The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.

　　(73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

　　Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波動) in your offline (線下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (會計季度) when many departments have new budgets (預算) to work with.

　　Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超載), or identify search criteria that consistently fail to deliver anticipated (預期的) content.

　　七、漢譯英 (本大題共5小題，每小題2分，共10分)

　　用括號內(nèi)給出的詞，把下列漢語句子翻譯成英語。

　　76. 約翰創(chuàng)造了新的世界紀錄。(set up)

　　77. 我有時感到區(qū)分英語和法語很困難。(distinguish from)

　　78. 新技術(shù)對公司的發(fā)展有重要的影響。(have an effect on)

　　79. 多家工廠聲稱他們需要有經(jīng)驗的工人。(experienced)

　　80. 他的這篇報告寫得很好，只是有幾個小問題。(except for)