BEC閱讀精選練習(xí)題及答案
如果大家在備考bec的時(shí)候發(fā)現(xiàn)閱讀常常會丟分的話，除了尋找一下原因，還要多做一些練習(xí)題。下面是小編整理的BEC閱讀精選練習(xí)題及答案，歡迎大家閱讀分享借鑒，希望對大家有所幫助。
BEC閱讀精選練習(xí)題
THE ART OF PERSUASION
'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.
The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.
At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
13 What point does the writer make about brochures in the first paragraph?
A Customer expectations of them are too high.
B They ought to be more straightforward in design.
C Insufficient thought tends to go into producing them.
D Companies should ensure they use them more widely.
14 The writer's advice to companies in the second paragraph is to
A produce a brochure to advertise new product lines.
B use a brochure to extend the customer base.
C accept that a brochure cannot fulfil every objective.
D aim to get a bigger budget allocation for producing brochures.
15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A better language and expression
B better overall appearance
C more up-to-date content
D more product information
16 In the introduction to a brochure, the writer advises companies to focus on
A their understanding of the business environment.
B the range of products they offer.
C their unique market position.
D the reputation they have built up.
17 When discussing brochure content in the fifth paragraph, the writer reminds companies to
A consider old customers as well as new ones.
B provide support for the claims they make.
C avoid using their own photographs.
D include details of quality certification.
18 What does 'run of the mill' in line 67 mean?
A eye-catching
B complicated
C stylish
D ordinary
BEC閱讀精選練習(xí)題答案
《The art of persuasion》，勸說的藝術(shù)。這里的勸說(persuasion)帶點(diǎn)廣告的意思，是指怎么樣設(shè)計(jì)廣告手冊(brochure)才能吸引顧客，也就是勸顧客掏錢購買產(chǎn)品。
第一段引出話題，說廣告手冊常常設(shè)計(jì)得不合理，會把客戶弄糊涂，從而結(jié)束客戶的咨詢。很多企業(yè)并沒有思考一些關(guān)鍵性的問題，比如想通過廣告手冊達(dá)到什么目的。通常企業(yè)設(shè)計(jì)廣告手冊的原因是競爭對手擁有它。
13題問第一段中作者對廣告手冊所做的觀點(diǎn)是什么。答案是后面幾句：businesses fail to ask themselves critical questions like….企業(yè)沒有問自己一些關(guān)鍵性的問題。從這段話可以看出，作者認(rèn)為企業(yè)在設(shè)計(jì)廣告手冊時(shí)的考慮是不周全的，沒有進(jìn)行深入思考。所以答案是C：設(shè)計(jì)他們時(shí)考慮得并不充分。A不對，沒有提到客戶的期望，只是說廣告手冊可能會把客戶弄糊涂。B也不對，第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。
第二段是講廣告手冊設(shè)計(jì)時(shí)的一些考量。開頭先說客戶需要的廣告手冊是一個(gè)混合體，很難找到。而往往客戶手冊的預(yù)算是有限的，所以設(shè)計(jì)時(shí)不可能滿足所有的市場需要，應(yīng)該優(yōu)先考慮最關(guān)鍵的部分。
14題問作者在第二段中對公司的建議是什么。原文說的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要，所以優(yōu)先考慮最關(guān)鍵的部分，其他的需要用另外的方式來滿足。理解了內(nèi)容不難選出答案是C：接受一個(gè)廣告手冊不可能滿足所有目標(biāo)的事實(shí)。
第三段緊接著第二段所說的首要任務(wù)(first task)，提出了次要任務(wù)(second task)：把廣告手冊的內(nèi)容找準(zhǔn)。在95%的情況下，公司會雇人好好設(shè)計(jì)廣告手冊，但是卻不會找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容，或者至少給收拾下。還有一個(gè)更大的失敗之處在于制作出的廣告手冊不是以客戶為中心的。廣告手冊應(yīng)該涉及到客戶感興趣的領(lǐng)域，集中在從你那購買所能獲得的好處上。
15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊。根據(jù)前面的內(nèi)容概括，很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設(shè)計(jì)而不注重表述內(nèi)容，這里的95 per cent of cases可以對應(yīng)the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個(gè)有相關(guān)技能的廣告文字撰稿人來制作文字，也就是A所說的更好的語言和表達(dá)。
第四段說明了廣告手冊剛剛誕生時(shí)的一些情況?？蛻舾粗氐牟皇瞧髽I(yè)所存在的時(shí)間，而是企業(yè)的名聲和所干的實(shí)事。所以在廣告手冊的起步階段，最重要的是企業(yè)要擁有一個(gè)良好的業(yè)績記錄。一旦這些建立起來了，廣告手冊就可以致力于讓客戶相信你的產(chǎn)品是市場上最好的。
16題問在廣告手冊的引進(jìn)階段，作者對公司們的建議是什么。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個(gè)良好的業(yè)績記錄。也就是D選項(xiàng)所說的公司要注重他們所建立起來的名聲。其他幾個(gè)選項(xiàng)都沒有提到。第五段說的是廣告手冊內(nèi)容的一些注意事項(xiàng)。內(nèi)容中要包含與你做生意時(shí)可能獲得的一些好處。公司要對手冊上的聲明做詳細(xì)說明。還可能引用現(xiàn)存客戶的一些建議。這些可以使得廣告手冊顯得很個(gè)人化，而不是堆砌供應(yīng)商的照片然后把自己的名字印在最前面。
17題問第五段對廣告手冊內(nèi)容的討論中，作者的建議是什么。答案是原文的這么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，為了可以說服，他們需要被詳細(xì)說明。也就是B選項(xiàng)所說的為所做的聲明提供支持。A和D沒有提到，C不對，不是說避免使用他們的照片，而是說不能僅僅只呈上他們的照片，還要有別的東西，比如客戶的建議。
最后一段是說的設(shè)計(jì)階段的注意事項(xiàng)，需要具備哪些特征才能讓你的廣告手冊脫穎而出。18題要聯(lián)系上下文進(jìn)行理解，原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊區(qū)別于其他的，后文有一個(gè)make you stand out，理解這里的含義，就是要和普通的一般的廣告手冊相區(qū)分。所以選擇ordinary。
幾個(gè)疑似生詞：
transpire：When it transpires that something is the case, people discover that it is the case. 為人所知
spell something out：to explain something clearly and in detail
e.g:The report spelled out in detail what the implications were for teacher training.
track record:all the past achievements, successes or failures of a person or an organization 業(yè)績記錄
商務(wù)英語考試(高級)高頻詞匯解析:job satisfaction
1. job satisfaction 工作滿足感
例句：The position is badly paid but it gives lots of job satisfaction.
這一職位報(bào)酬很低，但是給人很大的滿足感。
2. job prospects 就業(yè)前景
例句：就業(yè)前景好壞很大程度上取決于面試技巧。
Your job prospects are largely dependent on your interview skills.
3.job opportunity 就業(yè)機(jī)會
例句：Job opportunity in Ireland are greater than in many other European countries .
愛爾蘭提供的就業(yè)機(jī)會比歐洲許多其他國家都多。
4. job sharing 輪崗制、工作分?jǐn)傊?/p>
例句：Job sharing is introduced to allow partners to share the same position .
實(shí)行工作分?jǐn)傊剖挂环莨ぷ骺捎啥嗳朔謸?dān)。
5. job title 工作職務(wù)
例句：Please write your name、address and job title on this form.
請?jiān)诒砀裆咸顚懩愕男彰?、地址和職?wù)。
6. keyboard skills 打字技能
例句：On his CV he calls he has good keyboard skills.
在履歷表中他提到自己具有熟練鍵盤操作技能。
7. keep-fit market 保健市場
例句：Growth in the keep-fit market was good for sales of energy drinks and Diet drinks.
保健市場的興旺，有利于高能量飲料及健怡飲料的銷售。
8. keyboarder 錄入員、鍵盤操作員
例句：She was employed as a keyboarder.
她被雇用當(dāng)錄入員。
9. key pal 鍵友，以電子函件的方式進(jìn)行交流的伙伴。隨著電子函件的普及，將有越來越多的傳統(tǒng)筆友演化為鍵友，因?yàn)槿藗儾辉儆霉P，而是靠敲擊鍵盤進(jìn)行書信來往。
10. keynote speaker 主題發(fā)言人、大會發(fā)言人
例句：He was invited to be the keynote speaker at the international management conference.
他受到邀請?jiān)趪H管理大會上作主題發(fā)言。
BEC高級閱讀應(yīng)試指南
一、搭配題：抓住中心和基本點(diǎn)
5篇100字左右的小短文，8個(gè)選項(xiàng)，選擇出各個(gè)選項(xiàng)屬于哪篇短文論述的內(nèi)容。這部分主要是考查考生迅速找出短文MainIdea的能力。正確的做題方法是先讀提示第一句，把握5篇短文共同論述的大致范圍。然后直接閱讀短文。閱讀的時(shí)候，用筆在考卷上劃出“一個(gè)中心，兩個(gè)基本點(diǎn)”。“一個(gè)中心”指短文的中心思想MainIdea。“兩個(gè)基本點(diǎn)”是除MainIdea以外重要的、十分特殊的論點(diǎn)。從5篇短文中找出15個(gè)左右的考點(diǎn)，解題的速度可大大提高。
二、句子填空題：弄清邏輯上的銜接
這部分對我國考生而言有很高的難度，因?yàn)樗疾榱酥袊苏f話寫文章最缺少嚴(yán)密的邏輯性。西文，尤其是商務(wù)文章極其講究邏輯的縝密性，中心思想明確，意群(段)之間有清晰的邏輯關(guān)系，句與句之間緊密相連。知道了這樣的思維差異，在解題時(shí)便有了方向：通過各種銜接手段來解題。詞匯的銜接、語法的銜接，最重要的是邏輯上的銜接。其實(shí)，任何兩句話之間的邏輯關(guān)系不外乎兩種情況：不是順著意思講下去(順接)就是意思發(fā)生了轉(zhuǎn)折(逆接)。判斷空格前后句之間的順逆接關(guān)系，再尋找正確的選項(xiàng)解題就容易多了。平時(shí)考生在做閱讀訓(xùn)練的時(shí)候要特別注意句子之間的邏輯關(guān)系。
三、閱讀理解題：跳躍式閱讀
這部分其實(shí)是前兩部分的綜合。在讀文章時(shí)只需抓住文章和各段的MainIdea即可，有較強(qiáng)閱讀能力的考生盡可能地快速讀出句子之間的邏輯關(guān)系，而細(xì)節(jié)內(nèi)容一律略去。用這種“跳躍式閱讀法”效果很好。解題時(shí)，學(xué)生要放松心態(tài)，因?yàn)轭}目不難，只是在做一個(gè)“定位+同義詞、近義詞”游戲罷了。值得注意的是這部分與四六級及考研閱讀理解題不同，BEC閱讀理解題目不能過細(xì)地去推敲，正確選項(xiàng)一般都是原句+改寫。
四、完型填空題：習(xí)慣用法結(jié)合語境
考點(diǎn)詞匯一般不是商務(wù)術(shù)語，是四級以下的普通詞匯。大多題目較容易，有個(gè)別題目較難。學(xué)生應(yīng)該從搭配、習(xí)慣用法結(jié)合語境的方法解題。不過，想在此部分得滿分是極難的?？忌灰p信自己的語感，這種感覺可能是錯(cuò)覺，真正的語感是以長期積累的實(shí)力為基礎(chǔ)的。
五、語法題：牢記BEC知識點(diǎn)
沒有必要去把語法知識詳細(xì)完全地進(jìn)行復(fù)習(xí)，而只需將BEC經(jīng)?？己说闹R點(diǎn)簡要地總結(jié)并牢記在大腦里就可以了。BEC語法題歷年考試所涉及的語法點(diǎn)十分有限?！懊Q記不清，記憶像猩猩”———牢記住考點(diǎn)語法名稱，完全可以在這兩部分獲得滿分。
BEC初級考試內(nèi)容
1、考查商務(wù)詞匯
這要求考生掌握大量的常用詞，也要求考生掌握一些常用詞在商務(wù)語境中的具體含義。我的英語水平很好，又是英語專業(yè)的，但是商務(wù)英語成績卻不好。事實(shí)上，很大一部分原因是我不能準(zhǔn)確地理解單詞的商務(wù)含義。
BEC中的常用詞具有特定的商務(wù)含義，例如，如proof、books，在商務(wù)語境下，proof的意思是“樣本”，不是“證據(jù)、證明”。因此，考生在日常記憶單詞時(shí)，一定要注意這方面的知識點(diǎn)。自己真的不會分的話，最好報(bào)個(gè)英語培訓(xùn)班。
2、考查商務(wù)背景知識
BEC是一項(xiàng)實(shí)踐性很強(qiáng)的考試，它注重考生在實(shí)際工作環(huán)境中運(yùn)用英語解決問題的能力。同時(shí)，它還會涉及一些商業(yè)背景知識。如果你對商業(yè)背景知識有一定的了解，答題一般就沒有什么問題。平時(shí)要通過廣泛的閱讀來擴(kuò)大自己的知識面，一定要多讀財(cái)務(wù)、金融、商務(wù)接待、商務(wù)交際、商務(wù)管理等商務(wù)類的文章，對一些重要的商務(wù)要盡量了解。
3、考查商務(wù)思維
主要是體現(xiàn)在口語和寫作兩大題型上?？谡Z題型主要是考查一些職場的基本知識。例如，當(dāng)談到商務(wù)旅行的住宿，如果你只考慮省錢的方面，你顯然沒有商人應(yīng)有的細(xì)致和嚴(yán)謹(jǐn)?shù)乃季S。因?yàn)榭忌€應(yīng)該考慮酒店的位置，交通狀況等等。
以上就是為大家整理的bec初級相當(dāng)于什么水平，希望能夠讓大家對初級商務(wù)英語有個(gè)深刻的認(rèn)識?，F(xiàn)在的社會競爭壓力比較大，大家只有不斷的學(xué)習(xí)不斷的進(jìn)步，才能夠在社會中立于不敗之地。