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大學商務英語閱讀教程

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大學商務英語閱讀教程

  下面是學習啦小編整理的大學商務英語閱讀教程,希望對大家有幫助。

  基本信息

  出版社: 復旦大學; 第1版 (2005年9月1日)

  平裝

  開本: 0開

  ISBN: 7309046978, 9787309046977

  條形碼: 9787309046977

  商品尺寸: 23 x 17.1 x 0.8 cm

  商品重量: 281 g

  品牌: 復天文化

  ASIN: B0011CIM6K

  內(nèi)容提要

  本書是適用于高等院校商務專業(yè)的教材,也可作對外商務從業(yè)人員及英語愛好者自學之用。

  編輯推薦

  《大學商務英語閱讀教程》系商務英語教材系列之一。提高閱讀能力是當今英語學習的重點,也是英語實踐的迫切需求。本教材精選了英語國家經(jīng)濟和商務類的著名文章,配有生詞注解、難句解讀、課文注釋、背景知識介紹、商務英語閱讀技巧講解,內(nèi)容涵蓋商務英語涉及的主要領域,如經(jīng)濟學、國際貿(mào)易、市場營銷、企業(yè)管理、投資、證券、保險、廣告等,兼具理論性和實用性。

  目錄

  Unit One Finance

  Intensive Reading

  Passage1 When Bankers Bets Go Bad

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 CarlyleGroup's Asian Invasion

  Words&Expressions

  Notes

  Passage2 Why the Dollar Is Blooming Again

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 How Banks Pretty up the Profit Picture

  Passage2 Thai Stocks:What Goes Up

  Passage3 Inventing to Order

  Passage4 It s an Office Party in Hong Kong

  Reading Skills邏輯篇

  Unit Two Hum an Resource Management

  Intensive Reading

  Passage1 China s Problem of Labor

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 No Prizes for Runners-up

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)

  Words&Expressions

  Notes

  Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)

  Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)

  Passage3 Case Study:Is There a Nice Way to Fire Your Employees?

  Passage4 Hold that Body Count!

  Reading Skills快速閱讀篇

  Unit Three Marketing

  Intensive Reading

  Passage1 Celebrity Endorsements as a Strategy

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 Challenges in Global Advertising and Promotion

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 Advertisement

  Words&Expressions

  Notes

  Passage2 Marketing to Latinos and African Americans

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 Advertising on the Web:Companies Grab the BrassRing

  Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:

  TheRise ofCorporate Branding

  Passage3 Offering Guarantees to Promote Sales

  Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool

  Reading Skills長難句分析篇

  Unit Four Management

  Unit Five Trade

  Unit Six Global Economy

  附錄:常用商務英語詞匯表

  參考文獻

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