雅思寫作話題思路指導(dǎo)：如何保護(hù)消費(fèi)者不受廣告影響
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雅思寫作話題思路指導(dǎo)：如何保護(hù)消費(fèi)者不受廣告影響
Customers are faced with increasing Ads by company competition. To what extent do you think consumers are influencedby Ads? What measures should be taken to protect them?
翻譯：
公司間競爭使消費(fèi)者面對越來越多的廣告。你在何種程度上認(rèn)為顧客被廣告影響?應(yīng)該采取什么措施來保護(hù)他們?
拋磚：
大多數(shù)人都屬于非理性消費(fèi)者，即使是理性消費(fèi)者，也會(huì)在某些時(shí)候非理性消費(fèi)。面對鋪天蓋地的廣告時(shí)，人們的需求會(huì)被刺激，然后做出不理智的決定，比如新車廣告，增加了各種舒適功能，為什么不換車呢?新的手機(jī)，外表很時(shí)髦(fancy)，為什么不換呢?因?yàn)樯碳覍Ξa(chǎn)品更了解，總是能找到理由說服顧客購買產(chǎn)品。
政府保護(hù)消費(fèi)者，最重要的是要保證廣告的真實(shí)性?？浯蠛筒粚?shí)的內(nèi)容，最容易誘使消費(fèi)者做出不理智的決定，政府應(yīng)當(dāng)嚴(yán)懲不實(shí)廣告，并且限制巧妙的夸大手法，雖然有消費(fèi)者仍然會(huì)因?yàn)閺V告購買不那么需要的產(chǎn)品，但這是他們應(yīng)該交的學(xué)費(fèi)。
生活在商品社會(huì)，廣告幫助我們了解很多產(chǎn)品信息，改進(jìn)我們的生活，但是廣告行為應(yīng)該受到法律規(guī)范，政府管理，確保其真實(shí)和準(zhǔn)確性。
雅思寫作話題范文：廣告誤導(dǎo)消費(fèi)者
The high consuming goods are caused by the advertisements rather than the real needs of the society. What do you think?
The consuming behaviors are influenced by diversified factors, such as impulse, self-satisfaction, curiosity, and so on. But the most influential factor is the promotion of products on TV commercials and advertisements. Advertisements are changing our consuming ideas and behaviors.
It is hard to date back to the exact date when advertisements started. The emerge of advertisements is beneficial for both the purchasers and manufacturers, for the former can be informed of the latest products, together with their novel functions and usages, which meet the needs of consumers, and the latter, undoubtedly, can make larger margins and gain reputation through the publicity of products. In a word, advertising is like a go-betweener, who helps the manufacturers to find the best buyers.
Advertisements change our consuming behaviors, according to the recent surveys carried out by some institutes. The colors, music and slogans of advertisements are likely to stimulate audiences’ desire to buy regardless of their real needs. Housewives often complain that they always buy the things useless at all, and that their purchasing decisions are made on impulse. Some advertisements often exaggerate the effects and functions of products, which induces consumers to make wrong decisions. What’s more, some people, especially youngsters like to pursue fashion. In their eyes, advertisements represent vogue and the trend of social development.
In brief, we cannot do without advertisements, which are the main means of promotion. Nonetheless, we should be more rational when facing the allure of advertisements. If manipulated by advertisements, we will act like a puppet, without any creativity. (275 words)
歷年雅思寫作真題范文解析之：環(huán)保與消費(fèi)范文
題目是：In many countries today, people buy a range of household goods ( television, microwave, oven and rick cookers) Is it a positive or negative development?雅思寫作真題范文及解析：
首段，轉(zhuǎn)述改寫題目并闡述自己的觀點(diǎn)。交代一下背景，現(xiàn)代社會(huì)大多數(shù)家庭購買家用電器，帶給人們便捷的生活體驗(yàn)，解放了人們的雙手。不過同時(shí)，這些家用電器也帶來了一些負(fù)面影響，比如環(huán)境問題?？偟膩碚f，家用電器的普及是利大于弊的一件事。
In contemporary society, most families are capable to afford home appliances such as television, microwave, oven and so on. It is generally accepted that those technological goods have brought great convenience to our life although they do generate negative effects on environment.
在當(dāng)代社會(huì)，大多數(shù)家庭都有能力購買電視機(jī)、微波爐、烤箱等家用電器。人們普遍認(rèn)為那些科技產(chǎn)品給我們的生活帶來了極大的便利，盡管它們確實(shí)對環(huán)境產(chǎn)生了負(fù)面影響。
第二段：闡明第一個(gè)觀點(diǎn)，也是核心觀點(diǎn)，家用電器對于人們的好處，這是作文的重點(diǎn)。開頭首句就直接點(diǎn)題。然后說明原因，由近及遠(yuǎn)，由小及大，第一點(diǎn)：家用電器的普及提升了人們的生活品質(zhì)。舉例說明，比如電視、微波爐等，當(dāng)然可以說空氣凈化器、空調(diào)、吸塵器等。第二點(diǎn)是從經(jīng)濟(jì)學(xué)上來說，生產(chǎn)家用電器帶來了工作和產(chǎn)業(yè)升級。考生也可以說其他原因，比如現(xiàn)在是污染問題越發(fā)嚴(yán)重，裝修中的有害物質(zhì)、城市中的空氣質(zhì)量，有了家用電器比如空氣凈化器，確實(shí)能夠改善家中的環(huán)境問題。家用電器甚至可以緩解家庭矛盾(誰在家做家務(wù)常常會(huì)引發(fā)矛盾)。
In terms of merits of using domestic appliances, the most obvious is that people’s quality of life has been boosted. Take TV as an example; watching TV is a preferable means of relaxation for people to spend their leisure time and release stress, with amusing programs, entertainment news as well as soap operas shown on the screen. Another case is that the application of microwave, oven and rock cookers in the kitchen saves housewives from heavy housework and even assists them in cooking delicious meals efficiently. Furthermore, consumers’ demands for electric appliances stimulate the development of manufacturing industries, which creates more job opportunities and bring the government increasing tax revenue.
就使用家用電器的優(yōu)點(diǎn)而言，最明顯的是人們的生活質(zhì)量得到了提高。以電視為例;看電視是人們用來消遣和釋放壓力的一種較好的放松方式，娛樂節(jié)目，娛樂新聞和肥皂劇在屏幕上播放。另一個(gè)例子是，微波爐、烤箱和巖石炊具在廚房的應(yīng)用，使家庭主婦從繁重的家務(wù)勞動(dòng)中解脫出來，甚至幫助她們高效地烹飪美味的飯菜。此外，消費(fèi)者對電器的需求刺激了制造業(yè)的發(fā)展，創(chuàng)造了更多的就業(yè)機(jī)會(huì)，為政府增加了稅收。
第三段，談家用電器對環(huán)境的影響。說到對環(huán)境的影響，主要還是在于生產(chǎn)上，比如生產(chǎn)大量的家用電器會(huì)消耗很多電量、生產(chǎn)家用電器會(huì)產(chǎn)生有害物質(zhì)等。甚至?xí)斐刹糠仲Y源浪費(fèi)。典型例子：空調(diào)和冰箱的使用會(huì)排放氟利昂，這是一種對于大氣造成破壞的有害氣體。
However, it must be admitted that the worldwide use of household appliances inevitably contributes to environmental degradation. To commence with, in an attempt to maintain these devices function, a great amount of electricity has to be consumed, which is largely generated from fossil fuels such as coal and petroleum. In the long run, the scarcity of natural resources will become a tough issue for human beings. In addition, harmful gas emission is another big concern. As a matter of fact, in the use of fridge and air conditions, Freon (a kind of chemical gas) is emitted into air, leading to the destruction of ozone layer.
然而，必須承認(rèn)，世界范圍內(nèi)使用家用電器不可避免地造成環(huán)境退化。首先，為了維持這些裝置的功能，必須消耗大量的電力，而這些電力主要是由煤和石油等化石燃料產(chǎn)生的。從長遠(yuǎn)來看，自然資源的稀缺將成為人類面臨的一個(gè)難題。此外，有害氣體排放是另一個(gè)大問題。事實(shí)上，在使用冰箱和空氣條件下，氟利昂(一種化學(xué)氣體)被排放到空氣中，導(dǎo)致臭氧層的破壞。
最后，總結(jié)并再次強(qiáng)調(diào)自己的觀點(diǎn)，人們購買和使用家用電器是好事，不過也希望今后的家用電器產(chǎn)品能夠更加環(huán)保。
In conclusion, as far as I am concerned, it is a positive development that people can purchase various electric appliances. However, environment-friendly technology should be adopted in its production to protect environment.
總之，在我看來，人們可以購買各種電器是一個(gè)積極的發(fā)展。然而，在生產(chǎn)中應(yīng)該采用環(huán)保技術(shù)來保護(hù)環(huán)境
雅思寫作重點(diǎn)詞匯：媒體
1 侵犯隱私 violate/intrude on/infringe on someone’s privacy
破壞某人的名譽(yù) tarnish/sully/smear/besmirch(vts) one’s reputation
狗仔隊(duì) paparazzi(復(fù)數(shù)名詞 不再加s)
新聞界 the press
印刷媒體(如報(bào)紙 雜志) the print media
報(bào)道新聞的機(jī)構(gòu) news outlets
電子媒體 the electronic media
名人 a celebrity/celebrities(plu)
時(shí)事 current affairs
丑聞 scandals
無處不在 prevalent/ubiquitous/pervasive(adj)
2 審查 censor(vt)
刪除 delete/elimminate/excise(vts)
過多的暴力與色情內(nèi)容 excessive/gratuitous violent and pornographic(adjs) contents
報(bào)道非常詳盡的細(xì)節(jié) report sth. In graphic detail
媒體炒作(n) media hype
有誤導(dǎo)性的 misleading/misreprsented/distorted(adjs)
詐騙性的 fraudulent(adj)
虛假的 false/bogus(adjs)
夸大事實(shí) exaggerate(vt) things/sensationalise(vt) things/blow things out of all proportions(最后一個(gè)比較口語 用作文也可以)
充斥著 be awash with/be inundated with/be saturated with sth.
掩蓋(丑聞或罪行等) cover up/gloss over/whitewash
不客觀的，不公正的 biased/skewed/unobjective(adjs)
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