雅思寫作廣告類范文集錦
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雅思寫作大作文高分范文：廣告影響生活
Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思寫作題目講解：
【題目關鍵詞】
advertisements; exert an influence upon; adopt measures
【寫作小貼士】
此類題目是典型的blended essay的寫法，開頭結尾相對容易，body paragraphs分為兩段展開，按照題目提問的先后順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰了解產(chǎn)品特點getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當然也可以寫drawbacks，例如：很多商業(yè)廣告的虛假宣傳誤導了消費者消費misleading customers;部分廣告內(nèi)容低俗，對青少年的身心發(fā)展不利negative effects on mental health;廣告泛濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這里可以從政府的角度切入，廣告利弊兼有，政府應當積極引導，以便廣告更好地服務于民眾。
【寫作語匯一覽表】
1.in response to an advertisement回應廣告
2.commercials商業(yè)廣告
3.informative傳遞信息
4.hooks圈套
5.tricks and catchy phrases花言巧語
6.Advertising is now a circus-show.廣告現(xiàn)在就像是在進行馬戲表演。
7.be immune to the influence of advertising不受廣告的影響
8.subtle不易察覺
9.a great variety of beautiful products玲瑯滿目的商品
【寫作例句推薦】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
雅思寫作范文：
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
人們受廣告影響的程度可以用流行消費品的高銷量來衡量，其中許多是不必要的或完全無用的。主要是通過媒體，產(chǎn)品和服務上的廣告能以半真半假的方式滲透到公眾的思想中。在許多情況下，消費者變得如此貪婪，以至于他們不僅購買了他們真正不需要的東西，而且還花了他們沒有的錢。
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
盡管廣告給了人們作為消費者的機會，但實際上大多數(shù)廣告都傾向于讓他們渴望一些毫無價值的東西。在這種情況下，很容易把人們的需要變成貪婪。所以，他們總是被鼓勵去想要的東西——想要這個，想要那個。這種人的行為受到來自各個方面的媒體的困擾：廣播、電視和網(wǎng)絡，更不用說報紙和雜志等印刷品。很明顯，很多“沖動”的買家都相信，新產(chǎn)品或新服務能改變他們的生活。盡管自由市場經(jīng)濟帶來了種.種好處，但不可靠的廣告所帶來的影響尤其負面，因為廣告的力量并不能反映出產(chǎn)品和服務被出售的社會的真實需求。
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
更糟糕的是，許多消費者被說服去浪費他們沒有的錢。在廣告的包圍下，人們在收入和支出之間做出平衡的行為是不明智的。似乎對經(jīng)濟有益的事情開始變得適得其反，因為廣告誤導消費者，使他們深陷商業(yè)債務，而他們可能無法在適當?shù)臅r候支付這些債務。因此，廣告非但不能改善人們的生活，反而會被認為是現(xiàn)代社會的“必要之惡”。此外，隨著制造業(yè)和服務公司競相在市場上占有更大的份額，我們幾乎不可能指望媒體減少不誠實廣告的數(shù)量。此外，當涉及到賺錢時，公司和媒體都是同一種宗教。
雅思寫作大作文高分范文：廣告刺激消費
雅思寫作題目講解：
老題。廣告出題種類兩種，一種為大范圍的(易寫)，如廣告的好與壞;一種為考察細節(jié)的(難寫)，如來自競爭公司的廣告對消費者的影響，而此次考試屬于后者。所以大家要加強審題練習。
雅思寫作范文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.
你同意或不同意下列說法?廣告通常鼓勵消費者購買產(chǎn)品或服務的數(shù)量而不是促進其質(zhì)量。給你的答案的原因,包括任何的例子從你自己的知識或經(jīng)驗。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
廣告是貿(mào)易的生命，因為供應商想要大量銷售商品;然而，每一個廣告的成功或失敗最終都取決于產(chǎn)品或服務的質(zhì)量。人們可能會說，糟糕的投資是為了質(zhì)量而不是質(zhì)量，而沒有意識到消費者對他們的錢包越來越小心，尤其是在當前經(jīng)濟不景氣的情況下。雖然質(zhì)量聽起來很難定義，但你知道這是質(zhì)量而不是數(shù)量。
The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.
廣告中最偉大的成就是可信的，沒有比產(chǎn)品本身更可信的東西了。所以,最強大的元素在廣告是真相,不撒謊的一半。例如，一個巨大的廣告宣傳活動會讓劣質(zhì)產(chǎn)品更快地失敗，因為它肯定會讓更多的人知道它是壞的。相比之下，良好的廣告不僅能傳播信息，還能通過信念和欲望滲透到公眾的頭腦中。這意味著質(zhì)量是不言而喻的，每一個廣告都應該被看作是一個復雜的標志，也就是品牌形象。這可能是為什么Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.
口碑是最好的媒介。簡而言之，在任何試圖通過廣告促進銷售的努力之前，供應商總是要提高質(zhì)量。
盡管廣告是最有效的鼓勵大眾消費的方式，特別是當商品價格低廉且毫無價值時，低價格的甜味被遺忘很久之后，人們就會記住劣質(zhì)的劣質(zhì)產(chǎn)品。在某種程度上，質(zhì)量就像烹飪一樣，你不能假裝好的質(zhì)量，就像你可以假裝一頓美餐一樣。因此,在產(chǎn)品質(zhì)量并不是供應商的投入;更確切地說，這是客戶得到的，并且愿意為之付費的。也就是說，產(chǎn)品的質(zhì)量不高，因為它很難制作，而且在廣告上花了很多錢。最好是認為顧客只支付使用的是什么和合適的價格給他們巨大的價值?？梢灶A期,增加流行消費的廣告策略是可能導致無能,因為產(chǎn)品本身構成了質(zhì)量。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
總之，僅僅因為質(zhì)量比數(shù)量更重要，這并不意味著廣告在影響公眾思想方面起不到?jīng)Q定性的作用。重點是，消費者現(xiàn)在在消費行為上變得更加謹慎，因此不再像以前那樣，變得像以前那樣，變得像以前那樣，變得更加謹慎和有質(zhì)量。在所有的事件中，供應商都應該繼續(xù)投資于廣告他們的高質(zhì)量產(chǎn)品，因為如果他們停止做廣告來省錢，那就像停止計時以節(jié)省時間一樣愚蠢。
雅思寫作大作文高分范文：廣告對兒童的影響
Television advertisement aimed at children. What effects of this on children? Should TV advertisement be controlled?
題目講解
審題要點：
關鍵詞television advertising
主要從兩個方面完成此文章
1.電視廣告的影響
2.是否應該控制電視廣告
參考思路：
Para 1 開頭段引入
Para 2 影響
1) 生理：長時間專注屏幕造成視力下降
2) 心理：一些偏商業(yè)的廣告會促使孩子購買一些不必要的零食或者玩具，形成不良飲食或生活習慣;另外，廣告中出現(xiàn)的一些負面信息一定程度上影響孩子身心健康
Para 3： 電視廣告是否應該被控制取決于這類廣告的積極或者消極性質(zhì)
1) 一些具有教育意義的廣告應該被鼓勵
2) 而另外一些有可能會導致盲目消費的廣告就應該被控制
Para 4 結尾段總結
雅思寫作大作文范文
Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.
目前，關于兒童是否應該被電視廣告所吸引的爭論已經(jīng)引起了公眾的關注。根據(jù)討論，這篇文章傾向于關注它可能對小孩造成的影響，并指出對它是否應該受到限制的看法。
The first concern should be the influence it may exert on the younger generation. This, to a large extent is due to both physical and mental effects. On the one hand, companies always post some images as well as flashes on screens for the sake of attracting children, and thus long-time exposure to those colorful pictures may cause damages to their eyesight. On the other hand, profit-oriented advertising stimulates the eagerness for children to purchase some unnecessary commodities such as junk food and toys, which contributes to the development of their unhealthy diet or living habits. Besides, negative information such as violence or pornography may find their way in television advertising, which to some extent may leave a negative impression on the youth.
第一個問題應該是它對年輕一代的影響。這在很大程度上是由于生理和心理上的影響。一方面，為了吸引孩子，公司總是發(fā)布一些圖片和屏幕上的閃光，因此長期接觸這些彩色圖片可能會對他們的視力造成損害。另一方面，以利潤為導向的廣告會刺激兒童購買垃圾食品和玩具等不必要的商品，從而導致他們不健康的飲食或生活習慣的發(fā)展。此外，暴力或色情等負面信息可能會在電視廣告中出現(xiàn)，在某種程度上可能會給青少年留下負面印象。
However, in terms of the issue whether TV commercials for children should be less adopted, the answer depends on the influence it may impose on children. For those that provide little children with a large amount of useful information, limitation should not be taken into consideration. This is due to the fact that those ads about educational events can develop children’s cognitive abilities, artistic creativity pt active lifestyle. Nevertheless, to another concern, for these advertisement that cause wasteful consumption, they should be regulated by the government, since those may leas to a long-term effect on the rates of children’s diet-related disease, such as obesity and high-blood pressure.
然而，就這個問題而言，兒童電視廣告是否應該被采納，答案取決于它可能對兒童施加的影響。對于那些為孩子提供大量有用信息的人，不應考慮限制。這是由于這些關于教育事件的廣告可以培養(yǎng)孩子的認知能力，藝術創(chuàng)造性的生活方式。然而，另一個令人擔憂的問題是，這些廣告導致了浪費的消費，它們應該受到政府的監(jiān)管，因為這些廣告可能會對兒童飲食相關疾病的發(fā)病率產(chǎn)生長期影響，比如肥胖和高血壓。
In a nutshell, the impacts that television commercials exert on the younger generation should be analyzed both physically and mentally. Individually, laws or regulation only need to be imposed on those which contain negative information.
概括地說，電視廣告對年輕一代的影響應該在生理和心理上進行分析。單獨來說，法律或法規(guī)只需要對包含負面信息的人施加影響。
雅思寫作大作文高分范文：食品廣告要禁播?為什么?
Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned in the same way as the cigarette, advertising is banned in many countries. To what extent do you agree or disagree?
雅思寫作話題指導
這是一道典型的agree or disagree題目。題目本身存在因果邏輯。因此可以根據(jù)該因果關系解題。選取思路是disagree。
第一段：Introduction;
Nowadays, modern people are not only satisfied with a great variety of delicious food but obsessed with overeating as well. There exists a common voice that the advertising of some certain food contributing to this annoying phenomenon should be banned, but I doubt it.
第二段：Concession and Refutation: 的確，禁止某些食物的廣告會減少人們了解到這些產(chǎn)品…………然而這真的會減少人們對該類型食物的食用嗎?
Confessedly, the ban can shield people from the heavy exposure to the advertising of certain food products. Since advertising, people’s major access to the information of new food products, always takes advantage of multimedia method to exaggerate and beautify products. Stimulated and encouraged by such kind of advertising, people usually feel it difficult to resist the temptation of nice food. If not influenced by the advertising, people will probably enjoy a well balanced diet and overeating will be avoided. But wait a second, does food advertising really have so great power of persuasion? If without such advertising, will people really be not troubled by overeating? The answer may be negative.
第三段：有廣告不一定會overeating;
One reason is that the advertising of certain food may not lead to overeating. 生活中充滿了廣告，并且都拍得很有意思。這樣人們往往把廣告當成娛樂方式，不太會因此狂吃。況且，即使沒有廣告，人們也不見得就不會狂吃。
第四段：cigarette廣告禁止，不一定nice food廣告也要禁止;
In addition, the ban of smoking is not the grounds of the ban of certain food advertising. 煙草和食物不同，吸煙影響他人，狂吃對他人無害。且禁煙廣告也未見得解決了吸煙問題。那么在禁止某些食物的廣告意義何在呢?
第五段：Conclusion;
As the prohibition of certain food advertising cannot address the issue of overeating, it is not necessary to ban it.
雅思寫作參考范文：
The rise in the crime rate in recent years has stimulated public to rethink the cause of criminality. Some people take the position that social environment and wealth may be the two influential factors while many other people maintain that someone is bound to be a criminal. Personally, I side with the former position but go against the other one, meanwhile, whether to commit a crime is highly depend on personal choices,
Circumstance is a parameter of importance which will considerably affect crime rate. Very few people will commit a crime in an environment- friendly country with a sound welfare system. For example, every individual in Switzerland owns a gun but the crime rate is extremely low, this is mainly because Switzerland is a harmonious and wealthy country. Besides, it is a fact that crime rate will change along with social circumstance. For instance, during the American Great Depression, there is an obvious increase in theft and robbery. When business is depressed, many unemployed people will choose to offend for survival.
The other view, some people are born criminals, seemingly does not hold water. There is no doubt that some criminals have genetic character flaws. However, it not only means people with criminal genes tend to but will not always do a crime. Their potential anti-social behavior is avoidable if they are given enough care and attention.
My opinion about the issue is that criminality is a personal behavior. Some well-educated people are going to be hackers to conduct Internet economic crime in some developed countries like America. They are not poor or naturally offensive. In fact, they just want to show their ability and high intelligence. By comparison, people who live in a country with social unrest will not necessarily commit a crime. Instead, most people used to work hard and enjoy their life.
To summarize, nobody is a criminal by nature. Social environment is a significant but not determining factor to crime. Criminals rely on personal behavior to a high degree.
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